Insights
Discover new Market and Consumer trends.
Global Supplement Update
Supplements are becoming an integral part of healthy living for consumers…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
The Rise of Functional Pet Food
The functional pet food space continues to grow as pet owners seek out the best…
Upcoming Targets for Functional Products
Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key…
Athletic & Sports Performance
The evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
4 Things to Know about Nootropics
Whether for work or school, consumers everywhere are looking for ways to perform their best mentally. Nootropics offers an exciting opportunity to meet this…
The Emerging Personalized Protein Powder Space
Consumers’ growing interest in healthier eating and personalized nutrition creates new opportunities in personalized protein powder. Here’s everything you need…
Adding Fun to Functional Breakfast Cereals
Functional breakfast cereals deliver on health but can sometimes lack excitement. Upgrading the flavor and visuals is an opportunity for brands to put the fun…
Yogurt Trends to Watch in 2024
The yogurt category is getting even more nutritious—and delicious. Check out the 2024 yogurt trends, from high protein to new flavors.
A Look at the US Supplement Market
The US supplement market proves consumers’ health and wellness interests are evolving. Here's what you need to know about the market segments, growing and…
The Rise of Functional Pet Food
The functional pet food space continues to grow as pet owners seek out the best products to address their pets’ needs. Personalization, natural ingredients, and…