Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new…
The Rise of Functional Pet Food
The functional pet food space continues to grow as pet owners seek out the best products to address their pets’ needs. Personalization, natural ingredients, and…
Top 5 Food and Beverage Megatrends for 2024: Part 2
The 2024 food and beverage megatrends show how brands can connect with consumers through the right messaging and products.
Bakery Trends for 2024
While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Top 5 Food and Beverage Megatrends for 2024: Part 1
See how the 2024 megatrends for food and beverage can help companies unlock new opportunities to address consumers’ interests in health and wellness.
What's New in the Better-for-You Bakery Market
As consumers seek healthier lifestyles through better diet, they expect bakery products, as household staples, to play a supporting role. See the better-for-you…
2023 MegaTrends Part Five: Co-Creation
Co-creation of new food and beverage products with consumers is one of the 2023 MegaTrends helping brands boost sales—and social media is where it all begins.
2023 MegaTrends Part Four: Authenticity
One of the 2023 MegaTrends with influence across categories is consumers’ desire for authenticity. They’re seeking brands that are transparent in their missions…
2023 MegaTrends Part Three: Personalized Performance
This MegaTrend shows how athletes are driving personalization. Here’s a look at their diverse needs, innovations in wearables, and the next-gen athlete.
2023 MegaTrends Part Two: Refocusing on What Matters
Consumers are refocusing on their health and wellness, with mental health and new diets playing key roles. The Refocusing MegaTrend is reshaping what consumers…