Insights
Discover new Market and Consumer trends.
Global Supplement Update
Supplements are becoming an integral part of healthy living for consumers…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
The Rise of Functional Pet Food
The functional pet food space continues to grow as pet owners seek out the best…
Is Birthday Cake Flavor Here to Stay?
Birthday cake flavor continues to show up in new food and beverage launches, proving that the joy and comfort it brings will never go out of style. Check out…
Natural Products Expo West Trends
This year’s Expo West showcased functional beverage innovations, new sustainable packaging, brands laser-focused on authenticity, and much more. Here are the…
A Short Guide to Iron Supplements and the Active Female
While getting enough iron is extremely important for females—especially active females—only 27% of American women report taking iron. 1 Explore the market…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
How Food Manufacturers Can Prepare for Paris 2024 Summer Olympics
The 2024 Summer Olympics will put a global spotlight on sports nutrition, and brands are already preparing. Here’s a look at trending nutrition topics like…
The Active Female Consumer
Active women today are interested in products that can support their active lifestyle, giving them the strength and energy to tackle each day head on. Foods…
What Is a Micronutrient Premix?
Using a micronutrient premix can save a company time and money, simplify processes, and even lead to a better finished product.
Potassium and Endurance
Ever wonder why bananas are handed out at marathons? Central to muscle and nerve function, potassium is a make-or-break nutrient for endurance athletes. Here's…
Creating a Functional Beverage for the 2023 Consumer
Consumers are reaching for functional beverages for energy, sleep support, immune health, and more. Learn how to create functional beverages for the 2023…
Amino Acids: The Building Blocks of Protein
Amino acids are the building blocks of proteins, supporting muscle recovery and providing energy. Here’s what to know to create a protein-building amino acid…