Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…

Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new…
Webinar Recap: Embarking on a Wellness Journey
As consumers’ perception of health shifts toward a more holistic view, the market is evolving, too. In this webinar recap, learn how consumers are approaching…
What Europeans Want from Protein Bars
Our latest proprietary research on protein bar usage in Europe reveals insights into the top need states, most important attributes, and favorite flavors.
The Right Time for Protein Snacks
Protein snacks are one of the top trends in snacking, but when do consumers use them? Here’s a look at the most popular eating occasions for protein snacks and…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst


Healthy Snacking
The shift toward healthier eating is an exciting trend that’s reshaping the snack food industry. It’s raising the bar and encouraging innovation among brands to…
Ways of Eating in Europe in 2023
The COVID-19 pandemic has accelerated consumers’ interest in healthy eating—including eating less meat. Here’s a look at the data on how European consumers are…
7 Things Food Manufacturers Should Know about Generation Alpha
While the kids of Generation Alpha are influenced by their Millennial parents, they diverge in some important ways. Here are seven things food manufacturers…
Protein Bars: The Key Drivers of Future Category Growth for Chinese Consumers
As protein bar sales grow globally, new opportunities are emerging. Learn the three top drivers of future growth in protein bars, according to our consumer…
Healthy Savory Snack Trends 2023
The 2023 healthy savory snack trends show how brands can use formats, flavors, functional ingredients—even sustainability—to develop the savory snacks consumers…
5 Innovations to Celebrate on National Cheese Day
For National Cheese Day on June 4th, learn about 5 innovative cheese trends—plus fun ways you can celebrate your love of cheese!