Insights

Discover new Market and Consumer trends.

Is Birthday Cake Flavor Here to Stay?

Birthday cake flavor continues to show up in new food and beverage launches, proving that the joy and comfort it brings will never go out of style. Check out…

Natural Products Expo West Trends

This year’s Expo West showcased functional beverage innovations, new sustainable packaging, brands laser-focused on authenticity, and much more. Here are the…

“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”

Brooke Brottman

Strategic Insight Analyst

Brooke Brottman
Brooke Brottman

The Active Female Consumer

Active women today are interested in products that can support their active lifestyle, giving them the strength and energy to tackle each day head on. Foods…

What Is a Micronutrient Premix?

Using a micronutrient premix can save a company time and money, simplify processes, and even lead to a better finished product.

Potassium and Endurance

Ever wonder why bananas are handed out at marathons? Central to muscle and nerve function, potassium is a make-or-break nutrient for endurance athletes. Here's…

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