Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new…
Energizing Innovation: Beyond the Buzz of Today's Consumer Energy Demands
Consumers are looking to improve their energy, but do they want a quick boost or sustained energy? A beverage or a bar? Here, we define the needs and…
Giving Aging the A-OK
Boomers are taking a different approach to aging than past generations. They’re not trying to turn back the clock, but they do want products that help them age…
The New Look of Healthy Aging: Active Aging
As active consumers age, their bodies change, and so do their nutrient needs. Products designed for active aging provide the support they need to maintain their…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Exploring New Flavors through Snacks
Consumers are turning to snacks to try out new and interesting flavors. See what’s grabbing their attention right now and explore the top emerging flavor trends…
Consumers Crave Conscious Indulgence in Snacking
As European consumers seek to balance the desire for indulgence with healthy eating, what they’re looking for in snacks is changing.
Global Supplement Update
Supplements are becoming an integral part of healthy living for consumers globally. As health concerns expand to include mental wellness and new preferences…
Better-for-You Snacking: Trends and Opportunities
Better-for-you snacking is on the rise in Europe. Check out the trends and opportunities ahead.
What's New in the Snack Aisle for 2024?
A look at the 2024 snack trends—from exotic savory flavors to meat jerky makeovers—plus the opportunities ahead for brands.
New Normal for Snacking in Europe
Consumer snacking drivers and priorities underscore a desire for better-for-you options as balance becomes the new normal for snacking in Europe.