Insights
Discover new Market and Consumer trends.
Global Supplement Update
Supplements are becoming an integral part of healthy living for consumers…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
The Rise of Functional Pet Food
The functional pet food space continues to grow as pet owners seek out the best…
Global Immune Supplement Trends for 2024 and Beyond
Our 2024 immune supplement insights reveal consumers’ evolving needs, the top immune supplement trends from immune + claims to functional mushrooms, plus the…
How Protein Is Driving Snacking in Europe
European snacking habits are changing—and protein is playing a big role. See the results of our latest consumer research to learn what consumers are choosing…
Beyond Pills: Innovation in Supplement Delivery Formats
Supplement formats are evolving in exciting ways to provide consumers with a more convenient and enjoyable experience. Check out the current market trends in…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Top Trends in Women's Health and Nutrition
As consumer trends in women’s health and nutrition evolve, new opportunities are emerging to address these needs with innovative women’s nutrition products.
Top Dairy Trends to Watch in 2024
Explore the 2024 trends in dairy and immunity, new lactose-free products, fortified wellness cheeses, and the importance of protein in dairy.
What Brits Are Snacking on Today
The latest consumer research reveals key UK snacking trends—including which snacks Brits are consuming right now and which snacks are on the rise.
Unlock the Power of Collagen Tripeptides
Witness the market transformation with marine collagen tripeptides.
Energizing Innovation: Beyond the Buzz of Today's Consumer Energy Demands
Consumers are looking to improve their energy, but do they want a quick boost or sustained energy? A beverage or a bar? Here, we define the needs and…
Giving Aging the A-OK
Boomers are taking a different approach to aging than past generations. They’re not trying to turn back the clock, but they do want products that help them age…