We all know the challenge after any show is capturing and applying the key insights into action to propel our businesses.  Fresh off IFT, the Glanbia Nutritionals Market Insights team has created this brief recap of observations from the show floor and in education sessions. Overarching themes included protein in new applications such as waters and desserts as well as unique ways to engage with consumers to delight and create brand preference.

Here are three insights from the show:

Baby Boomers want products that reinforce their desire to age healthfully.

Sports Nutrition is shifting to appeal to more than just hardcore athletes.

There is a real opportunity for the cheese industry to drive new growth in the category, as consumers seek more nutrition, flavor, and snack options.

We all know the challenge after any show is capturing and applying the key insights to practical projects for our innovation pipeline. To help, our Insights team pulled together this shortlist from SupplySide West 2017. 

Although we are all already enjoying comforting winter flavors, product developers are thinking ahead to the energizing and refreshing flavors for Spring and Summer.

This holiday season, mingling seasonality and nostalgia with international flavors is key to attracting new consumers to your brand.

We often refer to changes in consumer behavior as ‘trends’. But the word trend can seem very short sighted...after all, trends come and go. We feel these five consumer behaviors are here to stay, and they’re changing the way consumers think about, purchase, and talk about food. 

For years, the idea of a great-tasting, guilt free frozen dessert has always been just that — largely an idea. Then Halo Top came along, racking up $342.2 million in sales during 2016 and upending what frozen desserts can be.