Consumers Want Tasty and Healthy Sweet Snacks
UK consumers eat a sweet snack 6.2 times weekly1 and are seeking healthier options. What do they perceive as healthy? Better-for-you sweet snacks that contain protein result in a more permissible consumption occasion.1 With 61% of consumers saying they do not eat protein snacks because they have tried them but do not like the taste2, it’s clear that great taste plays a major factor in high-protein snack adoption.