Insights

Discover new Market and Consumer trends.

What We Saw at Vitafoods Europe 2023

Key themes and ingredient trends emerged at Vitafoods Europe that hint at what’s coming next in the supplement and functional F&B categories.

What Americans Are Snacking On Today

Our latest consumer study gives key insights on US snacking trends—including which snacks Americans are consuming right now and which ones are on the rise.

Ways of Eating in Europe in 2023

The COVID-19 pandemic has accelerated consumers’ interest in healthy eating—including eating less meat. Here’s a look at the data on how European consumers are…

“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”

Brooke Brottman

Strategic Insight Analyst

Brooke
Brooke

The Rise of Protein Snacking

Consumers’ increased focus on health and wellness is driving growth in protein snacking. See the trending protein snack formats and why protein snacks are so…

Healthy Savory Snack Trends 2023

The 2023 healthy savory snack trends show how brands can use formats, flavors, functional ingredients—even sustainability—to develop the savory snacks consumers…

What's Next in Collagen?

Consumers are buying collagen for more than just beauty. Check out the latest trends in collagen—including the collagen benefits consumers are seeking, the…

Is Birthday Cake Flavor Here to Stay?

Birthday cake flavor continues to show up in new food and beverage launches, proving that the joy and comfort it brings will never go out of style. Check out…

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