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Launched at FI Europe (FIE), OvenPro® Sweet Goods is designed to meet the high demand for better-for-you bakery. Driven by consumer insights and powered by R&D, this functional protein solution delivers nutrition with sensory indulgence.
Sweet bakery products are the #1 category where European consumers would like to see healthier versions, according to consumer surveys by Innova Market Insights.1 With our own consumer research showing protein as the emerging hero ingredient due to its health associations,2 the opportunities in better-for-you bakery solutions were clear.
We set out to develop an ingredient that could achieve high protein levels across a wide range of sweet bakery products without the impacts on texture and taste so common with commodity proteins. We are excited to launch OvenPro® Sweet Goods, a truly game-changing solution for the baking industry.
Our team was excited to speak at FIE and share the science behind our new OvenPro® Sweet Goods and its ability to create cookies, brownies, and more, with a healthier nutrition profile that maintains the sensory enjoyment consumers expect. FIE is the foremost global trade show for food ingredients and brought together more than 25,000 industry professionals from 135 countries to explore the latest trends and ingredients.
Besides showcasing OvenPro® Sweet Goods prototypes at our booth (and in the New Product Zone), we had the opportunity to present on the future of bakery, including the role of high protein bakery in addressing consumers’ demand for better-for-you bakery solutions and the unique features of OvenPro® to meet this demand. Watch the full presentation here.
Looking at sweet snacking behavior, we see consumer needs evolving. In the UK, for example, consumption of packaged sweet snacks has increased to 6.2 times per week (about once a day).3 At the same time, nearly half (47%) of consumers are using diet and nutrition to actively manage their health and wellbeing4.
We see many consumers reaching for the better-for-you bakery option when it’s available. In addition, our research shows a higher consumption frequency for better-for-you bakery products compared to traditional bakery products,5 indicating healthier positioning drives permissibility.
Demand for protein has expanded beyond the gym to relax and unwind occasions, with great taste the single most important attribute of a protein snack.6 However, for non-users, taste is also the biggest barrier (stemming from the perception of poor taste and actual poor taste experiences). 7
Specifically developed for sweet bakery products, OvenPro® Sweet Goods bypasses the most common challenges of adding protein to a bakery product—resulting in a clean flavour and excellent rise, structure, and stability—across a wide range of applications.
OvenPro® Boosts Protein in a Broad Range of Applications:
In bakery manufacturing, added protein competes for water during hydration, leading to short-textured, weak, and less stretchy doughs. This hinders the development of a strong, elastic gluten network that can expand and contain the gases formed during baking (which is essential for proper texture).
However, different proteins have different binding capacities. Leveraging this concept, our R&D team developed a functional protein unlike other better-for-you bakery solutions. OvenPro® Sweet Goods can partially or entirely replace wheat flour to achieve high protein levels, with a comparable texture and taste to traditional baked goods and without stickiness or dryness during processing.
Expect continued demand for better-for-you indulgence, with protein-fortified bakery products an appealing option that signals health and drives permissibility. The broadening of protein snack occasions to include relax and unwind occasions creates an exciting new space for high-protein baked goods.
The unique advantages of OvenPro® Sweet Goods over other better-for-you bakery solutions allow brands to offer healthful nutrition and sensory indulgence, with the texture benefits an integral part of consumers’ taste experience. Consumer insights in this area show that the time is right for brands to explore innovation in protein-packed sweet baked goods.
Contact Glanbia Nutritionals for more information about OvenPro® Sweet Goods and how it can benefit your bakery products, or watch our video for an in-depth look at this better-for-you bakery solution.
