Insights
Discover new Market and Consumer trends.
Navigating the Energy Needs of Health-Conscious EMEA Consumers
Here’s a deep dive into health-conscious consumers’ different needs in energy…
From Workout to Workday: How Functional Snacks Are Redefining Energy Recovery
Here’s how to develop functional snacks that restore and sustain energy levels…
Capitalizing on the Energy Trend in Supplements in Europe
Consumers’ energy needs are expanding, with expectations growing for healthier…
Global Trends in Breakfast Cereals
These global breakfast trends reflect innovation in ingredients, nutritional formulation, flavor, and more. Check out the exciting ways the cereal category is…
Navigating the Energy Needs of Health-Conscious EMEA Consumers
Here’s a deep dive into health-conscious consumers’ different needs in energy management and the vital role of functional ingredients in supporting recovery and…
A Snapshot of Gen Z: The Key Characteristics
With Gen Z’s growing influence in the market, food and nutrition brands are taking a closer look at this generation’s attitudes and behaviors—particularly…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Meeting the Demand for Healthy Snacks
What’s driving the demand for healthy snacks? Our consumer insights reveal the top healthy snacking need states for consumers and how brands can tailor their…
Capitalizing on the Energy Trend in Supplements in Europe
Consumers’ energy needs are expanding, with expectations growing for healthier solutions. These functional ingredients can help brands formulate energy…
From Workout to Workday: How Functional Snacks Are Redefining Energy Recovery
Here’s how to develop functional snacks that restore and sustain energy levels to support active lifestyle consumers from the gym to the office.
Flavour Trends We're Watching in 2025
Here’s a look at the top 2025 flavour trends we're watching in foods and beverages—plus how our company is shaping the future of flavour.
Global Immune Supplement Trends for 2024 and Beyond
Our 2024 immune supplement insights reveal consumers’ evolving needs, the top immune supplement trends from immune + claims to functional mushrooms, plus the…
How Protein Is Driving Snacking in Europe
European snacking habits are changing—and protein is playing a big role. See the results of our latest consumer research to learn what consumers are choosing…