Insights
Discover new Market and Consumer trends.
Navigating the Energy Needs of Health-Conscious EMEA Consumers
Here’s a deep dive into health-conscious consumers’ different needs in energy…
From Workout to Workday: How Functional Snacks Are Redefining Energy Recovery
Here’s how to develop functional snacks that restore and sustain energy levels…
Capitalizing on the Energy Trend in Supplements in Europe
Consumers’ energy needs are expanding, with expectations growing for healthier…
What's New in the Snack Aisle for 2024?
A look at the 2024 snack trends—from exotic savory flavors to meat jerky makeovers—plus the opportunities ahead for brands.
New Normal for Snacking in Europe
Consumer snacking drivers and priorities underscore a desire for better-for-you options as balance becomes the new normal for snacking in Europe.
The Rise of Botanicals
Here's a fresh look at using botanicals—including replacing additives with botanicals for a cleaner label and focusing on key benefits like immunity and mood.
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Upcoming Targets for Functional Products
Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key…
Athletic & Sports Performance
The evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states…
The Emerging Personalized Protein Powder Space
Consumers’ growing interest in healthier eating and personalized nutrition creates new opportunities in personalized protein powder. Here’s everything you need…
Adding Fun to Functional Breakfast Cereals
Functional breakfast cereals deliver on health but can sometimes lack excitement. Upgrading the flavor and visuals is an opportunity for brands to put the fun…
Yogurt Trends to Watch in 2024
The yogurt category is getting even more nutritious—and delicious. Check out the 2024 yogurt trends, from high protein to new flavors.