Designed to meet the growing demand for healthier indulgent snacks among European consumers, our functional protein solution promises to meet and exceed your bakery application needs—from nutritional content to sensory experience.
What OvenPro Sweet Goods Delivers:
Enhanced Texture and Flavor
Set a new standard for taste and texture that your customers will love
Broad Application Flexibility
Revolutionize a wide array of bakery products, from muffins to waffles, with one key ingredient
Nutritional Claims Made Simple
Easily achieve high protein or source of protein claims, enhancing your product's market appeal
Flour Replacement or Protein Source
Adaptability to serve as a complete flour replacer or an additional protein source
Proven Success
Trusted and embraced by industry leaders across Europe for elevating bakery offerings
The Opportunity in Better-for-You Bakery
There is a growing opportunity in better-for-you bakery as European consumers seek to balance indulgence and health. While UK consumers eat a sweet packaged snack an average of 6.2 times per week (almost every day),1 for example, research shows weight management tops the list of health concerns for consumers across Europe, coming in ahead of heart health.2
About one in four European consumers are actively looking for healthier versions of their favorite baked goods, including cookies and biscuits (23%), pastries and cakes (27%), and bread and bread products (27%).3 In the UK, consumers report eating better-for-you cookies, muffins, and brownies more often compared to the prior year.4
Boosting Bakery’s Health Profile with Protein
To meet this demand, some bakery brands are making formulation adjustments where they can—bringing the sugar down slightly, adding more fiber, or working to rein in fat. However, since these efforts often come with downsides in terms of taste and texture, product developers are constrained in just how “better-for-you” they can make these products.
Our bakery innovation, OvenPro Sweet Goods, offers a game-changing solution. Through partial or total flour replacement, OvenPro Sweet Goods allows manufacturers to achieve high levels of protein in baked applications—facilitating high protein and source of protein claims—while delivering superior texture and flavor.
Demand for more protein in the diet is now a global trend, with consumer studies continuing to show that no nutrient signals “healthy” to consumers like protein. OvenPro Sweet Goods can make your bakery product stand out on the shelf with a healthier nutritional profile that grabs consumers’ attention.
The Broad Appeal of Protein-Fortified Baked Goods
While the consumption of better-for-you bakery snacks is typically driven by the pleasure need state (such as the desire for a guilt-free treat or to enjoy a relaxing moment), a protein-fortified, better-for-you bakery snack also addresses the other two healthy snacking need states: energy management and goal support.5
Protein is the ingredient consumers look for in a snack when they want steady energy, a feeling of fullness to support weight management, and nutritional benefits for active lifestyle and workout goals. This is why protein-fortified bakery snacks also appeal to protein bar users, as an enjoyable way to get their protein in different formats.
Even among these consumers, “great tasting” is the most important attribute in a protein bar or other protein-fortified snack.7 Besides high levels of protein, OvenPro Sweet Goods lets you deliver sweet baked goods with exceptional taste!
More questions? Our dedicated team is ready to support your product development needs, so get in touch today.