Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new…
A Visual Feast – Part 2 – How Color Affects Food Sales
There’s a reason you don’t see many beige Ferraris...
Baby Boomers Make Up a Major Segment of the Nutritional Supplement Market
Baby boomers make up a powerful consumer segment. There are 75 million of them in the United States and they aren’t getting any younger. As boomers approach…
Novel Formats to Fight Supplement Pill Fatigue
Supplements offer consumers a personalized way to take control of their health and nutrition—which they love. However, consumers may not love the idea of taking…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Addressing Flavor Challenges in High Protein RTD Products
From sports nutrition beverages to meal replacement drinks, protein RTDs are a favorite with consumers for their nutrition and convenience. But they also have…
How to Build Consumer Trust in the Food Industry
In the midst of COVID-19, food safety has been top of mind to consumers. Explore options for food brands to inspire trust among their consumers.
Active Lifestyle Consumers Reach for Micronutrients for Support
Active consumers are becoming increasingly aware of how important certain micronutrients are to keeping them healthy and feeling their best. Here’s a look at…
Sports Nutrition Goes Vegan
Consumer demand for plant-based options is impacting categories throughout the food industry—including sports nutrition. In 2020, 15% of global performance…
How Food and Beverage Manufacturers Can Level Up in the eSports Market
The eSports market, forecast to reach $1.8 billion by 2022 1 , has become a global phenomenon with international tournaments, professional gamers, sponsors…
5 Lessons Supplement Manufacturers Can Learn from Global Consumers
Glanbia Nutritionals surveyed consumers around the world to gain insights into consumer trends in nutritional supplements. Here we explore five important…