Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new…
Meatless "Meat" Trends for 2021
Plant-based meats got an unexpected boost last year when meat shortages forced consumers to explore alternatives. Taste, variety, and sustainability have kept…
A Visual Feast- Part 3: Natural Color Trends in the Food & Beverage Industries
We are what we eat ... and nowadays, consumers are not shy when it comes to demanding healthier choices. A continuing megatrend in the food and beverage…
Plant-Based Beverages Help Consumers Drink Healthy
Plant-based milks are more popular than ever, with manufacturers offering a steady stream of innovative, tasty, and healthy products to meet this demand. Here’s…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Which Factors Are Driving Consumer Purchases in Sports Nutrition Products?
As the fastest-growing segment in consumer health, sports nutrition is drawing unprecedented attention from food, beverage, and supplement manufacturers. Learn…
The New Face of Sports Nutrition
The sports nutrition industry, once narrowly targeted towards elite athletes and bodybuilders, is expanding to reach new markets. As the baby boomer generation…
How COVID-19 Impacts Global Consumer Perceptions of Health
More than a year has passed since the COVID-19 outbreak began. Consumers’ concerns and behaviors changed seemingly overnight, with much of the change driven by…
Which Milk Alternatives Are Most Popular with Consumers?
Innovation is going strong in the milk alternatives segment as brands seek to keep up with consumer demand. Here’s a look at some exciting trends in milk…
Finding New Uses for Ancient Grains
Many grains used in ancient times are making a resurgence among health-conscious consumers. Explore the origin of six popular ancient grains and how they’re…
US Supplement Market Stays Strong During Pandemic
Take a look at the state of the U.S. supplement market and the impacts of COVID-19 on consumer preferences—plus how companies can address these shifting needs.