Insights
Discover new Market and Consumer trends.
Global Supplement Update
Supplements are becoming an integral part of healthy living for consumers…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
The Rise of Functional Pet Food
The functional pet food space continues to grow as pet owners seek out the best…
Women's History Month: 4 Women Who Helped Shape the Nutrition Industry
In celebration of Women’s History Month, learn about four pioneering women in nutrition whose influences can still be felt today—from school lunch programs to…
German Consumers Turn to Supplements for Immunity Support
The German supplement market is feeling the impact of consumers’ growing interest in immunity support due to COVID-19. Here’s a look at German consumers’…
Home Workout Warriors Choose High-Protein Snacks to Prevent Burnout
With an uptick in home workouts due to the COVID lockdown, many consumers are looking for high-protein snacks to support their efforts. Check out some of the…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
What Does Clean Label Mean for Dairy
When Kraft Mac & Cheese reformulated to exclude artificial colors, flavors, and preservatives, we had to admit that clean label had gone mainstream. As the…
What's on the Horizon for Plant-Based Protein in 2021?
Plant-based proteins continue to be in high demand among consumers, with 2021 on track to be a year of ingredient and product innovation. Check out the 2021…
Top Trends in Infant Nutrition for 2021
Infant nutrition is an exciting category that continues to be driven by new research and innovation while also addressing the concerns most important to parents…
A Visual Feast – Part 2 – How Color Affects Food Sales
There’s a reason you don’t see many beige Ferraris...
Baby Boomers Make Up a Major Segment of the Nutritional Supplement Market
Baby boomers make up a powerful consumer segment. There are 75 million of them in the United States and they aren’t getting any younger. As boomers approach…
Novel Formats to Fight Supplement Pill Fatigue
Supplements offer consumers a personalized way to take control of their health and nutrition—which they love. However, consumers may not love the idea of taking…