Insights
Discover new Market and Consumer trends.
Global Supplement Update
Supplements are becoming an integral part of healthy living for consumers…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
The Rise of Functional Pet Food
The functional pet food space continues to grow as pet owners seek out the best…
Which Factors Are Driving Consumer Purchases in Sports Nutrition Products?
As the fastest-growing segment in consumer health, sports nutrition is drawing unprecedented attention from food, beverage, and supplement manufacturers. Learn…
The New Face of Sports Nutrition
The sports nutrition industry, once narrowly targeted towards elite athletes and bodybuilders, is expanding to reach new markets. As the baby boomer generation…
How COVID-19 Impacts Global Consumer Perceptions of Health
More than a year has passed since the COVID-19 outbreak began. Consumers’ concerns and behaviors changed seemingly overnight, with much of the change driven by…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Which Milk Alternatives Are Most Popular with Consumers?
Innovation is going strong in the milk alternatives segment as brands seek to keep up with consumer demand. Here’s a look at some exciting trends in milk…
Finding New Uses for Ancient Grains
Many grains used in ancient times are making a resurgence among health-conscious consumers. Explore the origin of six popular ancient grains and how they’re…
US Supplement Market Stays Strong During Pandemic
Take a look at the state of the U.S. supplement market and the impacts of COVID-19 on consumer preferences—plus how companies can address these shifting needs.
Global Vegan Trends During COVID-19
From eating more fresh fruits and vegetables to exploring plant-based meats, the rise in vegan eating is one of the COVID-19 food trends that may have staying…
Celebrating Amazing Women Driving Food & Ag Innovation for Women’s History Month
Food innovation is alive and well, with some amazing women pushing boundaries to ensure a food supply that can meet the needs of the future. From urban closed…
Flexitarians: Who Are They?
As more consumers embrace the flexitarian diet, it’s important for food and beverage manufacturers to understand who these consumers are, as well as the reasons…