Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new…
Essential Nutrients for Performance Recovery
A quick recovery after exercise is essential to being ready to go for the next workout. With COVID winding down and consumers back to the gym and sports…
The Opportunity for Savory High-Protein Snacking
With consumers shifting toward healthier snacks to support weight loss and fitness goals after the lockdown, high-protein savory snacks present a key…
Trends in Sauces and Spreads
As the sauce category continues to grow, staying on top of current and emerging trends is key to understanding how to attract and engage new consumers.
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
The Lift of the Limited Time Offer: How a Special Offering Can Boost Your Brand
Limited time offers (LTOs) are used to generate excitement around a product, help a brand get noticed, and boost sales—with today’s strategies expanding beyond…
Innovations in Pet Treats
The pet treat segment is evolving fast—innovating with ingredients, health claims, and formats that promise to please both pets and pet owners.
The Pandemic Pet Effect: Global Trends for Pet Food in 2022
Both pet ownership and pet food launches have been growing globally due to the pandemic. Emerging pet food trends offer insights into how pet owners’ interest…
A Recap of the Sports & Active Nutrition Summit
The 2022 Sports & Active Nutrition Summit was a great opportunity to catch up on the latest science and trends in the industry. Check out our top takeaways from…
Why Consumers Like Crunch
Recent research shows that people have distinct texture preferences regarding food. Here’s a look at the science behind texture preferences and why crunch is so…
A Snapshot of the Clinical Nutrition Market
Three key trends are driving growth in the clinical nutrition market, creating new opportunities for nutrition-focused companies. Understanding these trends…