Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…

Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new…
The Global Protein Market: What Consumers Want in 2022
The global protein market is expanding and evolving as consumers’ demand for protein grows. From next-gen plant-based meats to on-the-go protein snacks to dairy…
Trends in High Protein Bakery
With bakery products an essential part of everyday life for most Americans, consumers are increasingly looking to the bakery category as a way to support their…
Celebrate National Cookie Day December 4
Consumers are eating cookies more often due to the rise in at-home snacking during the pandemic lockdown. Mintel’s research reveals why consumers are eating…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst


Flavor of the Month: Lemon Thyme Caramel
For this month’s flavor inspiration, learn how lemon, thyme, and caramel combine for an elevated and truly delightful flavor experience.
The Emotional Aspect of Snacking
The COVID-19 pandemic triggered some big changes in how consumers are snacking. Better-for-you comfort snacks offer a solution to meet these new needs.
Innovations in Plant-Based Yogurts
Growth in plant-based and flexitarian lifestyles is spurring innovation in dairy staples like yogurt, with plant-based yogurt a top trend to watch for 2021…
Top 5 Trends from Petfood Forum
Pet ownership has been on the rise during the pandemic, driving growth and innovation in the pet food industry. This year’s trends from Petfood Forum offer…
What is Vitamin E and Why Is It Important?
Surging interest in immunity has created high demand for products with antioxidants like vitamin E. Here’s a look at why vitamin E is so important, some top…
The Most Popular Yogurt Flavors
Since flavor is a major driver in yogurt choice, understanding today’s most popular and emerging yogurt flavors is key to grabbing consumers’ attention.