Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new…
A Deep Dive into the European Supplement Market | Part 2
Part 1 of our deep dive looked at the size and growth of the European supplement market along with key companies and brands. In Part 2, we explore the top…
Sustainability and Sports Nutrition
With more than three in four global performance nutrition consumers wanting products that are good for the planet, 1 sustainability is becoming essential in…
Snacking in China: Chinese Consumers and Healthy Snacking
Part 1 of our new 3-part series on healthy snacking in China reveals perceptions around healthy snacking and the top snacking choices among Chinese consumers…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Plant-Based Sports Nutrition Ingredient Trends in Europe
Demand for plant-based sports nutrition products is growing in Europe, but what exactly are consumers looking for? These are the plant-based sports nutrition…
ASPAC Nutrition Bar Market Trends for 2022
Concerns over staying healthy combined with the need for convenient food options is supporting growth in Asia Pacific’s nutrition bar market. The 2022 nutrition…
A Deep Dive into the European Supplement Market | Part 1
As more consumers take proactive measures to stay well during the COVID pandemic, demand for supplements is growing throughout Europe. Here we dive into the…
3 Emerging Sports Nutrition Trends Will Impact Your Marketing Efforts
As more mainstream consumers reach for sports nutrition products to support their overall health, sports nutrition companies want to understand how to address…
The Rise of Protein Snacking
Consumers’ increased focus on health and wellness is driving growth in protein snacking. See the trending protein snack formats and why protein snacks are so…
Opportunities in Fortifying Functional Food and Beverage in Europe
Functional and fortified foods and beverages are growing across Europe. For brands to tap into this growth, it's essential to understand recent changes in…