Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its benefits influencing its rapid expansion. Here’s a look at the creatine trends…
Most Popular Flavors for 2025
From OREO soda to s’mores-flavored noodle soup, the emerging flavor trends and popular flavors for 2025 are based on consumers’ desire for new and surprising…
The Latest Trends in Functional Nutrition: Elevating Product Innovation
Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management, and women’s life stage health—plus new opportunities for formulating with…
Celebrating Innovation in Dairy: National Dairy Month 2025
For National Dairy Month, learn about three of our dairy industry innovations: solutions for protein enhancement, lactose-free options, and cultural flavor…
5 Innovations to Celebrate on National Cheese Day
This National Cheese Day, discover five cheese innovations that are transforming the industry and their benefits for manufacturers.
Celebrating Innovation: World Milk Day with Glanbia Nutritionals
For World Milk Day on June 1, we’re celebrating dairy industry innovation that’s shaping the future to embrace the needs of sustainability-minded, health…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and more. Learn the crucial nutrients for strength to meet today’s needs.
5 Insights on the Ready-to-Drink (RTD) Beverage Market
Explore the top trends shaping the ready-to-drink beverage market, from functional ingredients to protein fortification, and discover how brands can stay ahead.