The functional pet food space continues to grow as pet owners seek out the best products to address their pets’ needs. Personalization, natural ingredients, and sustainability are the trends to watch in functional pet food. 

The evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating emerging interests like mood benefits, plant proteins, and eSports nutrition.

See how the 2024 megatrends for food and beverage can help companies unlock new opportunities to address consumers’ interests in health and wellness.

The 2024 food and beverage megatrends show how brands can connect with consumers through the right messaging and products. 

As European consumers seek to balance the desire for indulgence with healthy eating, what they’re looking for in snacks is changing.

Learn the everyday nutrients to eat for mood-boosting and stress relief in part three of our three-part “mood food” series.