Insights
Discover new Market and Consumer trends.
Navigating the Energy Needs of Health-Conscious EMEA Consumers
Here’s a deep dive into health-conscious consumers’ different needs in energy…
From Workout to Workday: How Functional Snacks Are Redefining Energy Recovery
Here’s how to develop functional snacks that restore and sustain energy levels…
Capitalizing on the Energy Trend in Supplements in Europe
Consumers’ energy needs are expanding, with expectations growing for healthier…
World Driven by Wellness: Healthy Body, Healthy Mind
Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity…
Opportunities in Fortifying Functional Food and Beverage in Europe
Functional and fortified foods and beverages are growing across Europe. For brands to tap into this growth, it's essential to understand recent changes in…
The New Look of Weight Management
Weight loss is no longer the driving force behind today’s most popular diets. Learn how consumer perceptions around diets and weight loss nutrition products are…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Keto Trends in Europe
The buzz around keto for weight loss and benefits like increased energy and mental clarity is appealing to consumers throughout Europe. Understanding the keto…
The Power of Creatine
With its potential consumer base continuing to expand, creatine is a popular supplement for its key role in the muscles during exercise. See what creatine does…
Emerging Topics in Sports Nutrition
Sports nutrition manufacturers can gain a competitive edge by staying on top of the latest research in the field of sports nutrition. Explore the topics…
Essential Nutrients for Performance Recovery
A quick recovery after exercise is essential to being ready to go for the next workout. With COVID winding down and consumers back to the gym and sports…
Trends in Sauces and Spreads
As the sauce category continues to grow, staying on top of current and emerging trends is key to understanding how to attract and engage new consumers.
The Lift of the Limited Time Offer: How a Special Offering Can Boost Your Brand
Limited time offers (LTOs) are used to generate excitement around a product, help a brand get noticed, and boost sales—with today’s strategies expanding beyond…