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Our solution makes it easy to formulate the protein-enriched baked goods today’s consumers are looking for and help your brand stand out as a leader in better-for-you bakery.
OvenPro Sweet Goods is an innovative protein-based bakery solution developed to meet consumers’ growing demand for healthier bakery products. With unique attributes and advantages, OvenPro Sweet Goods unlocks new possibilities for product development in the bakery space.
OvenPro Sweet Goods improves the nutritional profile of baked goods by enabling high protein levels, without compromising the taste or texture consumers love.
This versatile ingredient is suited for a wide variety of protein baking applications, including cookies, brownies, and muffins, as well as pancakes, waffles, and baking mixes.
Several factors are driving the trend in healthier bakery products. Consumers are becoming more health-conscious, and interest in fitness and wellness is growing. Expectations and behaviors are also changing, with growing numbers of consumers actively seeking to make healthier food choices.
Among European consumers, more than one in four are looking for healthier versions of cakes, pastries, and sweet goods.1 Compared to other categories, better-for-you bakery holds particular appeal by supporting a more balanced lifestyle, without the need to forego indulgent treats altogether.
While the average UK consumer eats a sweet packaged snack almost every day,2 maintaining or achieving a healthy weight is the top health priority for consumers across Europe, with 51% citing weight management as a major health concern.3
Protein-enriched baked goods are singularly positioned to address these issues as indulgent treats that provide real nutrition. Protein is in high demand in snacks due to its role in satiety (which can support weight management) and nourishing an active, healthy lifestyle.
Using protein in bakery products is a powerful strategy for capitalizing on the demand for healthier snacks. Rather than focusing on reducing negative nutrition, incorporating protein with OvenPro adds positive nutrition that clearly stands out to consumers.
Including protein-enriched baked goods in your lineup can position your brand as a leader in the better-for-you category. As you consider the exciting opportunities in protein cookies, muffins, and more, think of Glanbia Nutritionals as your partner in protein-based innovation.
Ready to lead the wave of better-for-you bakery innovations? Contact us today for more details on our breakthrough protein-based solution and how it can transform your offerings.
