After the two days of Global Food forum’s presentation of Protein Trends & Technologies, we took these five insights away when it comes to protein trends:

We all know the challenge after any show is capturing and applying the key insights into action to propel our businesses.  Fresh off IFT, the Glanbia Nutritionals Market Insights team has created this brief recap of observations from the show floor and in education sessions. Overarching themes included protein in new applications such as waters and desserts as well as unique ways to engage with consumers to delight and create brand preference.

Here are three insights from the show:

Boomers are taking a different approach to aging than past generations. They’re not trying to turn back the clock, but they do want products that help them age healthfully.

Sports Nutrition is shifting to appeal to more than just hardcore athletes.

There is a real opportunity for the cheese industry to drive new growth in the category, as consumers seek more nutrition, flavor, and snack options.

We all know the challenge after any show is capturing and applying the key insights to practical projects for our innovation pipeline. To help, our Insights team pulled together this shortlist from SupplySide West 2017. 

Although we are all already enjoying comforting winter flavors, product developers are thinking ahead to the energizing and refreshing flavors for Spring and Summer.

This holiday season, mingling seasonality and nostalgia with international flavors is key to attracting new consumers to your brand.