Our Global Study on Snacking
The results are in for our 2022 Healthy Snacking Usage & Attitudes Study. This global study spans ten countries and 8,000 consumers for an in-depth look at what’s driving consumers’ snacking choices today. Exploring their perceptions and behaviors around snacking allows us to gain insights into some of the most important snacking trends.
For the US component of our U&A study on snacking, we surveyed 763 consumers across all fifty states, split evenly between females and males. Some of the takeaways include which snacks are the most popular with consumers right now and which types of snacks people have been consuming more.
Today’s Most Popular Snacks
We asked US consumers which snacks they've consumed in the last three months and found the categories that came to the top were indulgence and dairy. Indulgent snacks continue to be highly sought after for comfort and as a treat in the post-pandemic period, with 70% of consumers snacking on chips/pretzels, 60% on cookies/brownies/muffins, and 57% on candy/chocolate/gum.
Watch our latest on-demand webinar on US snacking trends.
While the most commonly consumed snacks in the US right now are snacks we think of as less healthy, the next most popular category is dairy—a category with strong health associations for benefits such as protein, calcium, and even probiotics. 65% of consumers are snacking on cheese (such as string, cubed, sliced, and spreadable), 57% on milk, and 48% on yogurt.