Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
What to Eat? Everyday Nutrients for Mood-Boosting and Stress Relief
Learn the everyday nutrients to eat for mood-boosting and stress relief in part three of our three-part “mood food” series.
2023 ASPAC Functional Beverage Trends
Asia Pacific (ASPAC) is the largest functional beverage market in the world and continues to grow. Here we share the functional beverage trends and consumer…
Adaptogens and Nootropics: The Future of Mood Food Fortification
Part two of our mood food series shows why adaptogens and nootropics are positioned to be the future of mood food and highlights some top ingredient choices for…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Functional Beverages to Support Wellbeing
Here's a look at functional beverage trends, what consumers say is important in a healthy beverage, and how flavor influences the perception of a product’s…
An Overview of Mood-Boosting Ingredients for Food and Beverage Formulations
In part one of our three-part series on “mood food,” learn why more consumers are reaching for products with mood benefits and discover the top mood-boosting…
What Europeans Want from Protein Bars
Our latest proprietary research on protein bar usage in Europe reveals insights into the top need states, most important attributes, and favorite flavors.
The Right Time for Protein Snacks
Protein snacks are one of the top trends in snacking, but when do consumers use them? Here’s a look at the most popular eating occasions for protein snacks and…
7 Things Food Manufacturers Should Know about Generation Alpha
While the kids of Generation Alpha are influenced by their Millennial parents, they diverge in some important ways. Here are seven things food manufacturers…
Protein Bars: The Key Drivers of Future Category Growth for Chinese Consumers
As protein bar sales grow globally, new opportunities are emerging. Learn the three top drivers of future growth in protein bars, according to our consumer…