Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
Exploring the Rise of Personalized Nutrition
A growing interest in health spurred by COVID has positioned the personalized nutrition market for strong growth ahead. Here’s a look at the market—plus key…
Gummies Come on Strong in Supplement Market
The gummy supplement market is innovating in flavors, ingredients, and functional benefits to address consumers’ top health and wellness needs. Check out today…
What's New in the Breakfast Aisle?
Innovation is ramping up in the breakfast aisle. From indulgent flavors to high protein, today’s breakfast cereal trends reveal a lot about what’s on consumers’…
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Brooke Brottman
Strategic Insight Analyst
What Is a Functional Beverage?
From beauty drinks to energy shots, functional beverages offer physical and mental benefits that consumers want. Learn what a functional beverage is and explore…
The Clinical Nutrition Market: A Look at the Impact of COVID-19
The COVID-19 pandemic has impacted the global clinical nutrition market in important ways, with significant implications going forward. Here’s what clinical…
Functional Shots Highlight Holistic Wellness Trend
Functional shots for wellness are becoming more popular as consumers look for simple ways to boost and maintain their health. Explore the market growth in…
China Supplement Market Outlook for 2022
To determine China’s supplement market outlook for 2022, we look at the market dynamics, key players, and leading supplement trends.
What is the Next Trendy Snacking Product of 2022?
Snacking at home grew rapidly during COVID, with consumers seeking comfort and nutrition in a convenient format. See how the next trending snacking product of…
How to Grow Protein Snacking in Japan
Japanese consumers consider protein snacks such as bars and shakes to be healthy, but penetration is low. Here's a look at how to overcome the main growth…