Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
3 Emerging Sports Nutrition Trends Will Impact Your Marketing Efforts
As more mainstream consumers reach for sports nutrition products to support their overall health, sports nutrition companies want to understand how to address…
The Rise of Protein Snacking
Consumers’ increased focus on health and wellness is driving growth in protein snacking. See the trending protein snack formats and why protein snacks are so…
Dairy Protein is Science-Backed Premium Protein Choice
Dairy protein remains the top protein choice for health- and nutrition-focused categories like sports and infant nutrition. Not only is it a high-quality…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
A Refreshed Aesthetic in Sports Nutrition
As more sports nutrition consumers seek products to help them look and feel their best, some innovative companies are moving toward combining sports and beauty…
World Driven by Wellness: Healthy Body, Healthy Mind
Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity…
Trends in Maternal and Infant Health in APAC
Asia Pacific accounts for over half of the global population—making it a key market for maternal and infant nutrition brands looking to expand. From immunity to…
The New Look of Weight Management
Weight loss is no longer the driving force behind today’s most popular diets. Learn how consumer perceptions around diets and weight loss nutrition products are…
Keto Trends in Europe
The buzz around keto for weight loss and benefits like increased energy and mental clarity is appealing to consumers throughout Europe. Understanding the keto…
The Power of Creatine
With its potential consumer base continuing to expand, creatine is a popular supplement for its key role in the muscles during exercise. See what creatine does…