Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Sports Nutrition Outlook for 2025
Here’s a look at recent growth in the sports nutrition market and the shifting consumer behaviors driving the 2025 sports nutrition trends.
Navigating the Future: Key Trends from Our Recent MegaTrends Webinar
Here, we recap the key takeaways from our MegaTrends webinar, which examines the food and beverage trends for 2025 and how they can impact new product…
Energy Drink Trends: What to Expect in 2025
High growth ahead in the energy drink category means exciting opportunities for innovation. Here’s a look ahead at the 2025 energy drink trends.
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
What Is 'Complete Nutrition'?
As consumer lifestyles continue to evolve, some food and beverage brands are taking a new approach to meet evolving needs through “complete nutrition" products.
Global Trends in Breakfast Cereals
These global breakfast trends reflect innovation in ingredients, nutritional formulation, flavor, and more. Check out the exciting ways the cereal category is…
Savory Protein Snacking Trends in Asia
Consumers are reaching for savory protein snacks as a better-for-you option while relaxing at home. Explore the opportunities in this new space for protein…
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of Asia's most significant functional beverage trends. Learn what’s driving this…
Better-for-You Indulgence in Asia
Dive into Asia’s better-for-you snacking trends to see what consumers are looking for and why—plus learn how your brand can succeed in protein snacks with the…
What's Trending in Supplements, Food, and Beverages for Women's Health
Explore the opportunities in women’s health and nutrition products with a look at the latest trends—from products to support women’s different life stages to…