Insights
Discover new Market and Consumer trends.
Whey Protein: Empowering Immune Health
Here’s a deep dive into whey protein benefits for immune system health—based on…
Strengthening Golden Years: Whey Protein’s Role in Supporting Healthy Aging and Sarcopenia Prevention
Protein's role goes beyond sports performance–it’s essential for healthy aging…
The Future of Healthy Snacking in ASPAC
Protein snacks fulfill a range of needs beyond the gym, positioning them as one…
Global Trends in Breakfast Cereals
These global breakfast trends reflect innovation in ingredients, nutritional formulation, flavor, and more. Check out the exciting ways the cereal category is…
Savory Protein Snacking Trends in Asia
Consumers are reaching for savory protein snacks as a better-for-you option while relaxing at home. Explore the opportunities in this new space for protein…
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of Asia's most significant functional beverage trends. Learn what’s driving this…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Better-for-You Indulgence in Asia
Dive into Asia’s better-for-you snacking trends to see what consumers are looking for and why—plus learn how your brand can succeed in protein snacks with the…
What's Trending in Supplements, Food, and Beverages for Women's Health
Explore the opportunities in women’s health and nutrition products with a look at the latest trends—from products to support women’s different life stages to…
Market Overview: Increasing Opportunities for Protein Beverages in Asia
The demand for protein is driving new opportunities for protein beverages—beyond sports and active nutrition uses—as mainstream consumers seek healthier…
A Snapshot of Gen Z: The Key Characteristics
With Gen Z’s growing influence in the market, food and nutrition brands are taking a closer look at this generation’s attitudes and behaviors—particularly…
Meeting the Demand for Healthy Snacks
What’s driving the demand for healthy snacks? Our consumer insights reveal the top healthy snacking need states for consumers and how brands can tailor their…
Key Takeaways from Fi Asia
This year, healthy ingredients took the spotlight at Food Ingredients Asia (Fi Asia). Here’s a look at the key trends we saw and how our healthy ingredient…