Our 2024 immune supplement insights reveal consumers’ evolving needs, the top immune supplement trends from immune + claims to functional mushrooms, plus the future of immune supplements.

In a crowded space, how can a food or beverage brand grab and hold a consumer’s attention? By offering them a sense-ational experience! Check out how engaging the senses is the key to giving consumers the culinary adventure they’re seeking.

As more pet owners look for products that reflect their own values and ideas of wellness, the pet product industry is innovating to meet those needs. From sustainability to functional ingredients, here’s a look at the top pet snack and treat trends for 2021.

While the pandemic has been a trying time, one bright spot is that many consumers are becoming more conscientious about their health—including their stress levels, sleep habits, and mental health. Here’s a look at how food and supplement manufacturers can support these growing needs. 

Through the COVID pandemic, sustainability in foods and supplements continues to matter to consumers. See what’s on consumers’ minds and explore the sustainability claims that are resonating the most.

Consumers’ growing interest in health and wellness is being met with some exciting innovations in fortified water. Discover the top fortified water trends for 2023 and see why fortified water is so appealing to consumers.

There is no one-size-fits-all diet. Individuals don’t all have the same dietary needs, and their bodies don’t always respond the same way to the same foods. Personalized nutrition is a systems biology approach to designing a customized diet based on an individual’s specific needs. It evaluates factors such as genetics, gut microbiome, metabolism, body metrics, and lifestyle.