Our 2024 immune supplement insights reveal consumers’ evolving needs, the top immune supplement trends from immune + claims to functional mushrooms, plus the future of immune supplements.

In a crowded space, how can a food or beverage brand grab and hold a consumer’s attention? By offering them a sense-ational experience! Check out how engaging the senses is the key to giving consumers the culinary adventure they’re seeking.

While the pandemic has been a trying time, one bright spot is that many consumers are becoming more conscientious about their health—including their stress levels, sleep habits, and mental health. Here’s a look at how food and supplement manufacturers can support these growing needs. 

Through the COVID pandemic, sustainability in foods and supplements continues to matter to consumers. See what’s on consumers’ minds and explore the sustainability claims that are resonating the most.

Consumers’ growing interest in health and wellness is being met with some exciting innovations in fortified water. Discover the top fortified water trends for 2022 and see why fortified water is so appealing to consumers.

The long-awaited Summer Olympics is finally here, and Japan is ready. With the country busy promoting sports and fitness in advance of the games, Japanese consumers’ growing interest in exercise and nutrition is setting the stage for big growth ahead for the country’s sports nutrition market.