Co-creation of new food and beverage products with consumers is one of the 2023 MegaTrends helping brands boost sales—and social media is where it all begins.

Using a micronutrient premix can save a company time and money, simplify processes, and even lead to a better finished product. 

The 2024 Summer Olympics will put a global spotlight on sports nutrition, and brands are already preparing. Here’s a look at trending nutrition topics like mental health and what they mean for the newest Olympic sports.

While getting enough iron is extremely important for females—especially active females—only 27% of American women report taking iron.¹ Explore the market opportunity in iron supplements and how to choose the right iron source to satisfy female consumers. 

Birthday cake flavor continues to show up in new food and beverage launches, proving that the joy and comfort it brings will never go out of style. Check out the latest birthday cake-flavored products—plus the history of the birthday cake.

Mother’s Day is a time to celebrate all mothers and reflect on how we can support them to be their best. These maternal nutrition trends focus on keeping moms healthy, strong, and balanced at every stage.

While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024.

Consumers’ increased focus on health and wellness is driving growth in protein snacking. See the trending protein snack formats and why protein snacks are so appealing right now.