This September 26th is Better Breakfast Day. Learn why Better Breakfast Day is so important, what consumers consider a healthy breakfast, and how morning snacks are changing the game.

In part one of our three-part series on “mood food,” learn why more consumers are reaching for products with mood benefits and discover the top mood-boosting ingredients.

Our 2024 immune supplement insights reveal consumers’ evolving needs, the top immune supplement trends from immune + claims to functional mushrooms, plus the future of immune supplements.

Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key targets for functional products. 

Here's a look at the 2024 US nutrition bar trends of flavor, indulgence, and protein+—along with key insights on what consumers want most in a bar.