Functional foods and beverages—those that provide benefits beyond basic nutrition—are big business these days as consumers increasingly expect their food to “do more” for them. According to Euromonitor International, the category includes “products to which health ingredients or/and nutrients have been added and the health benefit needs to form part of positioning/marketing”1 —and it is growing rapidly. Find out how you can utilize a custom nutrient premix supplier to streamline your functional food or beverage process.
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Chia – The Super Seed
Featured ContentChia seeds are becoming a huge part of the health food scene. Food products such as peanut butter, granola bars, smoothies, and yogurts are products marketed with added chia seeds to gain consumer attention. Find out the ancient origins and benefits of this super seed and which products they may end up in next.
Coverage – A Little Glitter Goes a Long Way!
Featured ContentWe get a lot of questions about EdiSparklz™ and how it is used on product. The main thing that makes EdiSparklz™ so different is that it is a very thin flake compared to a sprinkle like a jimmy, which is an extruded shape. Find out how glitter can be cost-effective alternative that doesn’t sacrifice visual appeal.
A surge in health & wellness trends, compounded by the pandemic and an increasing nutrition awareness, are driving many consumers to explore foods & beverages that offer additional health benefits. Fortified and functional foods continue to grow and a nutrient-dense premix solution provides an opportunity to differentiate your product on the shelf.
How to Make Your Limited-Time Offers Sparkle
Featured ContentFrom Starbucks Toffee Nut Latte by Nescafe Dolce Gusto to Pringles Honey Glazed Ham Crisps to Muller Sweet Shop Inspired Rhubarb Custard and Lemon Sherbet Flavoured Yogurt, limited-time offers are an exciting and effective way to attract new customers, grow brand awareness, and boost sales. But what’s the secret to making them work? Learn the best practices for creating successful limited-time offers and line extensions—plus the most frequently missed opportunities.
How to Make CPG Food Products More Instagram-Worthy
Featured ContentHere’s five ways to make your CPG food products stand out on Instagram, Tik Tok, or whatever comes next and connect with today’s consumers.
What Is Gum Arabic?
Featured ContentMany of our EdiSparklz™ products are made from gum arabic. One of the great things about EdiSparklz ™ is that it has no sugar or hydrogenated vegetable oil. Those are the first few ingredients for most Jimmies or sprinkles! The main ingredient in EdiSparklz ™ is gum arabic.
The snackification of meals is fundamentally changing the snack foods industry. With multiple snacking occasions per day and the rise in snacks replacing meals, consumers’ expectations in snacks have expanded beyond indulgence and satiety. This year’s snack trends include a new health focus, new ingredients and some serious flavor exploration.
Weight loss is no longer the driving force behind today’s most popular diets. Learn how consumer perceptions around diets and weight loss nutrition products are shifting and what it means for the category.