For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states for hydration products.

The evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating emerging interests like mood benefits, plant proteins, and eSports nutrition.

Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key targets for functional products. 

Here's a fresh look at using botanicals—including replacing additives with botanicals for a cleaner label and focusing on key benefits like immunity and mood.

The latest consumer research reveals key UK snacking trends—including which snacks Brits are consuming right now and which snacks are on the rise.

Consumers’ energy needs are expanding, with expectations growing for healthier solutions. These functional ingredients can help brands formulate energy supplements that meet today’s needs.

Here’s a deep dive into health-conscious consumers’ different needs in energy management and the vital role of functional ingredients in supporting recovery and sustained energy.

European snacking habits are changing—and protein is playing a big role. See the results of our latest consumer research to learn what consumers are choosing for snacks and what’s ahead for protein snacks in Europe.