Three key trends are driving growth in the clinical nutrition market, creating new opportunities for nutrition-focused companies. Understanding these trends, along with the market size and top geographies for clinical nutrition products, can help companies assess their potential fit for this market.
What Is a Functional Beverage?
InsightFrom beauty drinks to energy shots, functional beverages offer physical and mental benefits that consumers want. Learn what a functional beverage is and explore the different types of functional beverages and functional ingredients.
Innovation is ramping up in the breakfast aisle. From indulgent flavors to high protein, today’s breakfast cereal trends reveal a lot about what’s on consumers’ minds right now.
The gummy supplement market is innovating in flavors, ingredients, and functional benefits to address consumers’ top health and wellness needs. Check out today’s most important gummy supplement trends.
Why Consumers Like Crunch
InsightRecent research shows that people have distinct texture preferences regarding food. Here’s a look at the science behind texture preferences and why crunch is so important to consumers.
Limited time offers (LTOs) are used to generate excitement around a product, help a brand get noticed, and boost sales—with today’s strategies expanding beyond just seasonal flavors and colors.
Trends in Sauces and Spreads
InsightAs the sauce category continues to grow, staying on top of current and emerging trends is key to understanding how to attract and engage new consumers.
With Europeans shifting toward healthier snacks, high-protein savory snacks offer the energy, wellness benefits, and permissive indulgence they want.
A quick recovery after exercise is essential to being ready to go for the next workout. With COVID winding down and consumers back to the gym and sports activities, products that include the right nutrients to support their efforts will be especially appealing.