As food and beverage manufacturers seek to connect with consumers, they often consider their target consumers in terms of generations (such as Millennials or Boomers) to gain insight. However, with generations spanning up to twenty years, there’s a clear need to look more deeply to find the full story. Learn how the Generation Me approach can be used to understand microgenerations—including what they're looking for and how they’re making their food choices.

You have questions; how will Covid-19 continue to impact your industries, your consumers, and your product categories?   

Come see us at Booth #D100 at Vitafoods Europe this May to learn about our healthy ingredient solutions—from our innovative functionally optimized nutrients to flavors for beverages, bars, and more.

Join our European Healthy Snacking innovation team as we share our latest proprietary research on healthy snacking in Europe. From consumption trends to attitudes toward protein snacks, we will uncover how consumers are approaching snacking occasions and practical steps for your product development team.