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Come to our booth and expert talk at Food Ingredients Europe 2024 to learn about the opportunities in protein-packed, better-for-you bakery.
Hall 3.1, Booth H60
Food Ingredients Europe (Fi Europe) is the leading global ingredients event and the place to be to discover new ingredient innovations, connect with suppliers, and explore the latest food and beverage trends. More than 25,000 attendees from over 135 countries are expected this year.
We are excited to exhibit at Fi Europe 2024, which will be held November 19-21 at Messe Frankfurt, Germany, and invite you to visit us at Booth H60 in Hall 3.1. This year’s show will focus on healthy snacking innovation, with a spotlight on bakery.
There is a growing opportunity in better-for-you bakery as more consumers seek to balance indulgence and health. UK consumers eat a sweet packaged snack nearly every day and our latest innovation, OvenPro Sweet Goods, offers a game-changing solution to help meet consumers needs for a better-for-you snack.
OvenPro Sweet Goods, a functional bakery solution designed for protein fortification of bakery products, delivers superior texture and flavour. We are thrilled to showcase the possibilities of this innovation, which, through partial flour replacement, allows manufacturers to achieve high levels of protein in baked applications such as waffles, muffins, cookies, biscuits, shortbreads, brownies, flapjacks, and more.
Unlike other protein snacks, which consumers might use for goal support or energy, better-for-you bakery products like protein cookies are deeply rooted in pleasure need states and are primarily used to support relax and unwind occasions. This is why great taste and texture are paramount—and why we think you’re going to love our OvenPro Sweet Goods prototypes!
Exhibitor Showcase Theatre (3.0K2)
To support our launch, our colleagues, Sonja Matthews and Orla Power, will be presenting Bakery's Protein-Packed Future: Elevating Snacks with OvenPro at the Exhibitor Showcase Theatre, located at 3.0K2. Here they’ll dive into the consumer insights, including consumers’ snacking behaviours and preferences, that illustrate why protein-fortified bakery has become such an attractive opportunity.
Besides OvenPro Sweet Goods (which will also be featured in the New Product Zone), we’ll have a range of other prototypes available for customers interested in goal support, energy management, and hydration solutions. Visitors to our booth will also get to check out the 2025 flavour collection our Foodarom colleagues will be showing!
Don't miss out on the future of food ingredients! Register for Fi Europe today, schedule a one-on-one meeting for a personal tour of our latest innovations, and be sure to catch our experts-led speaking event on the opportunities in healthy snacking innovation.