We all know that the last year has been ‘unprecedented’ in so many ways, but rather than look behind, we want to look forward. We will provide you with insights on the impact that the global pandemic will have on consumer behavior in the future – specifically how it will impact the Food and Beverage MegaTrends.
The Insights team at Glanbia Nutritionals has not only been continuously analyzing sources such as market reports and social media, but since the beginning of the COVID-19 pandemic, we have been running our proprietary COVID-19 consumer tracker. Now fielded monthly, we have our finger on the pulse of what consumers are buying, what they’re eating, how they’re exercising, and more. In this year’s Glanbia Nutritionals MegaTrends webinar, we’d like to share with you much of that information and critical ways in which the MegaTrends are shifting due to the pandemic. We’ve found that the overarching themes of the MegaTrends have remained consistent, but how consumers express and interact with those megatrends have been critically impacted.