In our latest MegaTrends webinar, Glanbia Nutritionals and Nutrition Integrated, delve into the fascinating world of flavor innovation within the active nutrition category. 

The global functional beverage market is $183b with no sign of slowing down.

The prolonged pandemic has led many consumers to consider the need for a more comprehensive approach to maintaining their health and immunity that will work long-term.

The Insights & Content team at Glanbia Nutritionals is proud to share the latest installment of their MegaTrends, curated specifically for the nutrition space. 

To grow the protein snack category, meeting ASPAC consumers’ preferences in product attributes is key.

Protein enhanced snacks are no longer a niche category, they are now relevant to a broad set of occasions but three distinct occasions have emerged.

The incidence of snacking has increased around the world. One of the biggest drivers of this growth is consumers skipping meals and substituting them with snacks. 60% of consumers globally who skip meals say they regularly substitute those occasions with a snack.

In the ever-evolving landscape of consumer trends, conscious indulgence is gaining momentum and may redefine the way consumers approach their daily nutrition needs. 

In a world where health and vitality are at the forefront of daily life, we believe that consumers are Re-Focusing on what their health goals are with a continuous shift towards preventative measures and embracing ageing gracefully.