Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area, offering new innovation opportunities.
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Top 5 Supplement Trends for 2025
InsightDiscover how the growing consumer focus on self-care shapes the 2025 supplement trends—and learn ways to align your offerings with the demand for self-care supplements.
Taste the Trends
Featured ContentHigh protein products have expanded beyond the shakes and bars loved by competitive athletes into mainstream food and beverages for all consumers. Dive into the newest wave of protein demands and occasions on the market.
For World Milk Day on June 1, we’re celebrating dairy industry innovation that’s shaping the future to embrace the needs of sustainability-minded, health-conscious consumers.
The Spectrum of Protein Quality
Featured ContentOur deep dive into the wide range of protein quality and sources will help brands choose the best protein for specific consumers.
Explore the Multifaceted Benefits & Applications of Whey Protein
Featured ContentThe benefits of whey protein go beyond muscle building and sports performance. Explore these categories and more by reviewing the in-depth detail we crafted to provide brands with specific insights and solutions for products that consumers are looking for.
The Power of Protein
Featured ContentThis resource hub serves as an ultimate guide to help you understand various aspects of protein, including what it is, how it functions, the difference in quality among sources, and how scientifically backed benefits assist you in achieving your health and fitness goals. Be empowered to make informed decisions about your protein choices.
Protein's role goes beyond sports performance–it’s essential for healthy aging. Explore the science behind protein and senior health.
Here’s a deep dive into whey protein benefits for immune system health—based on key bioactives and amino acids—that make whey protein a top choice for immune support products.