As we navigate the landscape of well-being, it's evident that prevention has become a lifestyle choice, with individuals seeking products tailored to their personal well-being needs. In this short video, Niki Kennedy & Tom Vierhile of Innova Market Insights delve into the positive actions individuals are taking to prevent health concerns and approaches to ageing.
Consumers today are proactive about their health, with more than 1 in 3 claiming to be actively preventing health issues before they arise. The main concerns driving this positive action include weight management, heart health, and maintaining strong bones and joints. As we navigate the landscape of well-being, it's evident that prevention has become a lifestyle choice, with individuals seeking products tailored to their personal well-being needs.
When thinking about tailor products to personal needs, keep in mind that regardless of your age, the way you approach ageing influences the nutritional products you prefer. Embracers, who embrace ageing, show a preference for products they see as 'natural' at more than double the rate of 'scientifically advanced' products. On the other hand, age fighters are seeking products that simply work, with 45% of them opting for scientifically advanced solutions.
While many try to prevent ageing, our findings show that consumers over 61 are embracing it. In fact, 60% of those aged over 61 feel younger than their actual age. The period approaching 40 is when the desire to 'fight ageing' is strongest, and after 65, there is a greater acceptance of the natural ageing process.
To delve deeper into these insights and gain a better understanding of the evolving health & nutrition landscape, we invite you to watch the full 30-minute webinar on demand here. Ready to stay ahead in the world of health and vitality? Sign up for our newsletter below to receive updates on the latest trends and access to more webinars like this in 2024.
