Birthday cake flavor continues to show up in new food and beverage launches, proving that the joy and comfort it brings will never go out of style. Check out the latest birthday cake-flavored products—plus the history of the birthday cake.

Mother’s Day is a time to celebrate all mothers and reflect on how we can support them to be their best. These maternal nutrition trends focus on keeping moms healthy, strong, and balanced at every stage.

While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024.

Consumers’ increased focus on health and wellness is driving growth in protein snacking. See the trending protein snack formats and why protein snacks are so appealing right now.

Designing ready-to-eat (RTE) cereals to be more snackable may be the perfect opportunity to reinvigorate cereal sales amidst breakfast time competition like yogurt, bars, and on-the-go breakfast sandwiches.

Consumers are turning to snacks to try out new and interesting flavors. See what’s grabbing their attention right now and explore the top emerging flavor trends in snacks.

Since flavor is a major driver in yogurt choice, understanding today’s most popular and emerging yogurt flavors is key to grabbing consumers’ attention.

For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states for hydration products.