Japanese consumers consider protein snacks such as bars and shakes to be healthy, but penetration is low. Here's a look at how to overcome the main growth barriers and boost interest in protein snacking in Japan.

Asia Pacific accounts for over half of the global population—making it a key market for maternal and infant nutrition brands looking to expand. From immunity to personalization, learn the top trends in maternal and infant health for this year.

Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity, cognition, and sleep benefits are a few of the claims catching their eye.

As more sports nutrition consumers seek products to help them look and feel their best, some innovative companies are moving toward combining sports and beauty nutrition.

Sports nutrition manufacturers can gain a competitive edge by staying on top of the latest research in the field of sports nutrition. Explore the topics researchers are focusing on right now—including gut microbiome, mental health, and more.

With its potential consumer base continuing to expand, creatine is a popular supplement for its key role in the muscles during exercise. See what creatine does for the body, who it might benefit, and how to overcome common stability challenges with creatine.

The buzz around keto for weight loss and benefits like increased energy and mental clarity is appealing to consumers throughout Europe. Understanding the keto trends in Europe can help nutrition brands meet these new needs.

Weight loss is no longer the driving force behind today’s most popular diets. Learn how consumer perceptions around diets and weight loss nutrition products are shifting and what it means for the category.

As more consumers take proactive measures to stay well during the COVID pandemic, demand for supplements is growing throughout Europe. Here we dive into the European supplement market—including the top brands and players, key markets, and consumers’ views on supplements.