Today’s consumers are looking for food and beverage products they can identify with and that support their personal lifestyles. Brands that understand this important megatrend will be able to make that connection, stay relevant, and win loyal consumers. 

The long-awaited Summer Olympics is finally here, and Japan is ready. With the country busy promoting sports and fitness in advance of the games, Japanese consumers’ growing interest in exercise and nutrition is setting the stage for big growth ahead for the country’s sports nutrition market.

Here’s a look at the global trends in breakfast cereals, the top cereal markets, and reasons people are increasing their consumption of breakfast cereal.

Latin American consumers’ health and wellness priorities are shifting, largely due to COVID-19, with consumers’ new concerns and interests expected to last beyond the pandemic. Here’s a look at the top LATAM wellness trends for 2021 that food and supplement manufacturers should know.

Recent advances in health tracking technology are poised to change the field of personalized nutrition in a big way. Learn how the future of fitness tracking can incorporate these latest technologies to help consumers achieve total health and wellness.

China’s fast-growing snack food market is creating exciting opportunities for manufacturers. Explore the top snacking trends in China—including consumers’ favorite product attributes and growing interest in healthy snacking.