The 2024 food and beverage megatrends show how brands can connect with consumers through the right messaging and products. 

The functional pet food space continues to grow as pet owners seek out the best products to address their pets’ needs. Personalization, natural ingredients, and sustainability are the trends to watch in functional pet food. 

New brands and trends like #WaterTok are ushering in a new era for packaged water. Learn what all the excitement is about and who might be the next big demographic for fortified water.

Gen Z and Gen Alpha may be the next key target consumers for personalized nutrition products. See why and learn how custom premix solutions can fast-track the development of customized products like “brain water” for kids.

One rising 2023 MegaTrend was consumers’ search for holistic wellness—through food. See how snack occasions can help consumers find “Eatopia” and how new regulations support this trend.

Functional breakfast cereals deliver on health but can sometimes lack excitement. Upgrading the flavor and visuals is an opportunity for brands to put the fun back into breakfast cereal.