Consumer snacking drivers and priorities underscore a desire for better-for-you options as balance becomes the new normal for snacking in Europe.

The snacking landscape continues to evolve as more consumers seek healthier choices. Check out the 2024 healthy snacking trends to learn consumers’ top reasons for snacking and what’s most important to them in a snack.

As the demand for energy drinks grows, brands are innovating with flavors, healthier ingredients, and new positionings to appeal to a broader consumer base. Check out the 2024 energy drink trends you should know.

The functional pet food space continues to grow as pet owners seek out the best products to address their pets’ needs. Personalization, natural ingredients, and sustainability are the trends to watch in functional pet food. 

The evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating emerging interests like mood benefits, plant proteins, and eSports nutrition.

See how the 2024 megatrends for food and beverage can help companies unlock new opportunities to address consumers’ interests in health and wellness.

The 2024 food and beverage megatrends show how brands can connect with consumers through the right messaging and products. 

As European consumers seek to balance the desire for indulgence with healthy eating, what they’re looking for in snacks is changing.