As the sauce category continues to grow, staying on top of current and emerging trends is key to understanding how to attract and engage new consumers. 

With consumers shifting toward healthier snacks to support weight loss and fitness goals after the lockdown, high-protein savory snacks present a key opportunity for manufacturers.

A quick recovery after exercise is essential to being ready to go for the next workout. With COVID winding down and consumers back to the gym and sports activities, products that include the right nutrients to support their efforts will be especially appealing. 

Anyone with a toddler knows that keeping up with one can be a workout, for both you and the active adolescent. Optimal nutrition is the foundation for this period of high growth and activity in our lifecycles. Though they’re not babies anymore, their nutrient needs are still different from those of older kids or adults.

For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states for hydration products.