Functional breakfast cereals deliver on health but can sometimes lack excitement. Upgrading the flavor and visuals is an opportunity for brands to put the fun back into breakfast cereal.

Innovation is driving the 2024 plant-based protein trends—from emerging proteins to nutrition-focused claims to new formats for plant-based meat and eggs.

Baby Boomers want products that reinforce their desire to age healthfully.

Functional ingredients are the top driver of growth in nutrition bars. From muscle building to digestive health to improved energy, there’s a nutrition bar to meet everyone's needs. 

Supplements are becoming an integral part of healthy living for consumers globally. As health concerns expand to include mental wellness and new preferences emerge such as sustainably-produced products, brands have to respond quickly to address these new needs. 

Here's a fresh look at using botanicals—including replacing additives with botanicals for a cleaner label and focusing on key benefits like immunity and mood.

Consumers’ growing interest in healthier eating and personalized nutrition creates new opportunities in personalized protein powder. Here’s everything you need to know. 

With consumers shifting toward healthier snacks to support weight loss and fitness goals after the lockdown, high-protein savory snacks present a key opportunity for manufacturers.

Supplement formats are evolving in exciting ways to provide consumers with a more convenient and enjoyable experience. Check out the current market trends in supplements and find out why gummy supplements are leading the pack.