Our latest proprietary research on protein bar usage in Europe reveals insights into the top need states, most important attributes, and favorite flavors.
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Here's a look at what’s in store for the 2024 US sports nutrition market, plus key trends and opportunities—like weight loss-positioned products and cleaner pre-workout energy drinks.
Consumers are showing increased interest in health beneficial nutrients and are eager to consume them in their supplements, foods, and beverages. While these needs continue to evolve, so does the approach of how product manufacturers include key ingredients into their formulations. We’ve worked to overcome some of the biggest ingredient challenges, so you don’t have to. Find out how to give your next product the advantage with TechVantage™.
Consumer snacking drivers and priorities underscore a desire for better-for-you options as balance becomes the new normal for snacking in Europe.
Healthy Snacking Trends for 2024
InsightThe snacking landscape continues to evolve as more consumers seek healthier choices. Check out the 2024 healthy snacking trends to learn consumers’ top reasons for snacking and what’s most important to them in a snack.
Plant-Based Beverage Solutions
Featured ContentFor smooth and nutritious beverages that consumers will crave.
As the demand for energy drinks grows, brands are innovating with flavors, healthier ingredients, and new positionings to appeal to a broader consumer base. Check out the 2024 energy drink trends you should know.
The Rise of Functional Pet Food
InsightThe functional pet food space continues to grow as pet owners seek out the best products to address their pets’ needs. Personalization, natural ingredients, and sustainability are the trends to watch in functional pet food.
Athletic & Sports Performance
InsightThe evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating emerging interests like mood benefits, plant proteins, and eSports nutrition.